Emulsification is the act of heating up and distributing your hair product on your hands before applying on your hair. Using Pete & Pedro Putty (our top-selling hair styling product), which is a product that needs to be emulsified big-time to work its magic, Alpha shows us you need to emulsify all of your hair products if you truly want to get the most bang for your buck out of it.
The way to emulsify is to scoop a small amount of your hair product onto your finger, and then using dry hands, apply the product to your palm. Then, rub your hands together to heat the product and distribute all over your palms. The product will "disappear", but don't worry though, it's still on your hands, and you will feel it there. Finally, simply apply and work through your hair to maximize your hair's handsomeness.