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PURPLE Blonde, Platinum, Gray, Color-Treated Toning Shampoo

Purple shampoo neutralizes brassiness in blonde, platinum, dull, or gray hair and is packed with grape seed extract and violet pigments to refresh color and revive dull strands.

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  • Description
  • ingredients

Pete & Pedro PURPLE Toning Platinum Shampoo For Blondes, Color-Treated, & Gray Hair is the best shampoo on the market to neutralize brassy tones and boost moisture and shine to dry dull hair. Say goodbye to brassiness and hello to radiant moisture and shine. If you've been wrestling with color-treated hair, this violet toning powerhouse is your game changer!

From the very first wash, you'll feel the transformation as your hair becomes lighter, and those violet pigments wage war on brassy tones in blonde, platinum, or gray hair, leaving you looking absolutely stunning. Keep applying until you achieve the desired brightness, and watch your salon visits dwindle as you save your hard-earned money.

Our enriched formula packs extra violet punch to reinvigorate your blonde, while the antioxidant-rich grape extract plays the hero, fending off split ends, boosting moisture, and enhancing shine for that coveted "salon finish" look.

Who's the ideal match for this shampoo? Everyone! Whether your locks are natural, colored, highlighted, or platinum blonde, or you boast white and gray hair, this shampoo is your ultimate ally. It's recommended for all hair types, so everyone can revel in the magic of radiant, revitalized hair. Say hello to hair that turns heads!

Paraben & Alcohol-Free

VIOLET TONING - Platinum Shampoo @ a Glance

Size: 8 oz. 

Hair Types: Great For All Hair Types, But Ideal For Color-Treated Hair

Key Ingredients: Grape Seed Extract, Violet Pigments. Paraben & Alcohol-Free.

Directions: Wet hair. Massage a generous amount into your hair and scalp. Rinse and repeat. Use daily until desired brightness is achieved. Shake well before use. Gloves are optional but advisable to protect staining on hands.


  • Water/Aqua/Eau
  • Sodium Laureth Sulfate
  • Cocamidopropyl Betaine
  • Glycol Stearate
  • Sodium Chloride
  • Cocamide MEA
  • Vitis Vinifera (Grape) Seed Extract
  • Sodium Lauroyl Sarcosinate
  • Guar Hydroxypropyltrimonium Chloride
  • Glycerin
  • Fragrance/Parfum
  • Ext. Violet 2/CI 60730
  • Titanium Dioxide/CI 77891
  • Mica
  • Methylchloroisothiazolinone
  • Methylisothiazolinone